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Tom
Crist
Principal, Head of Consulting Practice
Fluvio
Tom leads a team of product marketing consultants at Fluvio, drawing on more than 15 years of PMM experience. His team has led dozens of diverse consulting engagements across verticals such as payments, ad tech, vertical market SaaS, and many more. He has guided product marketing functions in designing effective organizational structures and implementing core programs including launch methodology, messaging and positioning, enablement, and competitive intelligence. Tom joined Fluvio after spending nearly a decade heading SaaS PMM teams in enterprise automation, registration, health and fitness, digital publishing, and payments. Tom holds a marketing degree from the University of Texas at Austin McCombs School of Business, is the Product Marketing Alliance ambassador for Dallas-Fort Worth, and was a finalist, with Fluvio, for PMA Team of the Year in both 2023 and 2024.
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14 April 2026 11:00 - 11:30
Fireside chat - Growth, PMM & the vanishing org chart
Teams are getting leaner and expectations are getting higher, yet the lines between roles are blurrier than ever. This session unpacks how product marketers and growth teams can work better together—especially when OKRs feel inherited, and everyone is fighting for a seat at the table. Let’s talk about what’s actually happening inside growing companies and how product marketers can stay influential even as the org chart falls apart. We'll also cover how growth and product marketing can work together at a start-up versus a mature company. You’ll leave with: - What growth really is - A breakdown of product vs. growth teams across company stages - How to collaborate when roles (and goals) overlap - Math sucks: what KPIs you should understand even if you don't own them
14 April 2026 09:00 - 09:15
Chairperson's opening remarks