14 April 2026 11:30 - 12:00
The 3-Level AI Playbook: Why Most PMMs Are Leaving 90% of the Value on the Table (And a Competitive Intel Use Case That Proves It)
Product marketers have embraced AI, but most are stuck using it to do tasks faster, missing the exponential returns that come from building processes and systems. This keynote introduces a three-level framework for AI adoption — Task, Process, System — and proves it with a real competitive intelligence project. From using Claude to fill in a single battlecard, to designing a process that keeps intelligence current, to deploying a Slack bot that serves battlecards, objection handling, messaging guidance, and live news to the entire company on demand. Built by a PMM, in a weekend. Deployed with light engineering support. Walk away with a clear map of where you are on the AI value curve and what it takes to move up