Apoorav is an experienced Product Marketing Manager with 8+ years of global experience shaping strategy across B2B and B2C products. At Uber, he has led major go-to-market initiatives, launched impactful in-app surfaces, and built data-driven programs that improved product discovery, multi-product usage, and customer retention for millions of riders worldwide. Previously at Ecolab, he managed end-to-end product lifecycles and partnered closely with sales teams to bring customer-backed solutions to market. Apoorav is passionate about connecting product, insights, and storytelling to deliver clear, aligned, and measurable outcomes