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Tricia

Salata

Director, Product Marketing

Korn Ferry

Tricia Salata (she/her) is a product marketing leader who sits at the intersection of AI, HR tech, and storytelling. As Director of Product Marketing for Korn Ferry Digital, she guides go-to-market strategy for the Korn Ferry Talent Suite, including Assessment & Succession and Leadership & Professional Development solutions. Tricia specializes in translating complex, AI-driven capabilities into clear, human-centered narratives that resonate with HR leaders and drive adoption. Before joining Korn Ferry, Tricia led product marketing for Dayforce Talent, shaping positioning and launches for end-to-end talent acquisition and talent management solutions. Her earlier experience spans platform and portfolio marketing at Cengage, sales and enablement roles at Pearson, and teaching writing and composition at the college level—grounding her work in both commercial rigor and a deep appreciation for story.

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02 April 2025 13:30 - 14:15

When the numbers aren’t there: Proving PMM impact without perfect metrics

Product marketers are often asked to prove impact in environments where clean, always-on metrics don’t exist - attribution is messy, data is incomplete, and outcomes are influenced by far more than a single function. So how do you demonstrate value when the numbers don’t tell the full story? In this session, Tricia Salata shares practical frameworks and real examples for showing PMM impact beyond traditional quantitative metrics. Attendees will learn how to connect influence to outcomes, tell credible impact stories that resonate with executives, and combine qualitative insight, directional data, and business context to build trust and momentum. This talk is for PMMs who want to move the conversation from “Where’s the number?” to “Here’s the proof.”