Speakers Agenda Why attend Partners Venue

Locations ▼

Request to partner

Call to action

Your text goes here. Insert your content, thoughts, or information in this space.

Button

Back to speakers

Tricia

Salata

Director, Product Marketing

Korn Ferry

Tricia Salata (she/her) is a product marketing leader who sits at the intersection of AI, HR tech, and storytelling. As Director of Product Marketing for Korn Ferry Digital, she guides go-to-market strategy for the Korn Ferry Talent Suite, including Assessment & Succession and Leadership & Professional Development solutions. Tricia specializes in translating complex, AI-driven capabilities into clear, human-centered narratives that resonate with HR leaders and drive adoption. Before joining Korn Ferry, Tricia led product marketing for Dayforce Talent, shaping positioning and launches for end-to-end talent acquisition and talent management solutions. Her earlier experience spans platform and portfolio marketing at Cengage, sales and enablement roles at Pearson, and teaching writing and composition at the college level—grounding her work in both commercial rigor and a deep appreciation for story.

Button

02 April 2025 09:45 - 10:30

Panel - Bridging the gaps: How PMM, Product & Sales build proof together

The strongest go-to-market strategies don’t come from one function—they come from shared insight, coordinated execution, and evidence everyone trusts. In this cross-functional conversation, PMM, Product, and Sales leaders unpack how they align around customer truth, balance competing priorities, and turn collaboration into measurable business outcomes. You’ll hear real examples of what actually works when teams co-create positioning, validate demand, share feedback loops, and measure success in ways that drive the business forward. Key takeaways: - How to create a shared understanding of customer value across teams - Practical frameworks for Product–PMM–Sales alignment - How to run feedback loops that lead to better products and cleaner GTM - What each function really needs from the others (and what slows them down)