Tricia Salata (she/her) is a product marketing leader who sits at the intersection of AI, HR tech, and storytelling. As Director of Product Marketing for Korn Ferry Digital, she guides go-to-market strategy for the Korn Ferry Talent Suite, including Assessment & Succession and Leadership & Professional Development solutions. Tricia specializes in translating complex, AI-driven capabilities into clear, human-centered narratives that resonate with HR leaders and drive adoption. Before joining Korn Ferry, Tricia led product marketing for Dayforce Talent, shaping positioning and launches for end-to-end talent acquisition and talent management solutions. Her earlier experience spans platform and portfolio marketing at Cengage, sales and enablement roles at Pearson, and teaching writing and composition at the college level—grounding her work in both commercial rigor and a deep appreciation for story.