10 April 2024 11:00 - 11:30
Synergy for success: What product marketing can learn from customer success managers
Dive into the symbiotic relationship between product marketing and customer success, exploring how these roles can come together to create value for customers.
Hear real examples of successful collaborations with customer success managers that have not only enhanced our customers’ experiences but also provided invaluable insights that have shaped our product roadmap. You'll discuss strategies for tapping into the wealth of knowledge held by customer success teams to inform product development, positioning, and go-to-market strategies.
Key takeaways:
- Foster a collaborative, trusting relationship between product marketing and customer success
- Utilize customer feedback and success stories to inform strategy
- Influence a customer-centric product roadmap