Liza Adams is an AI & Executive Advisor and Fractional CMO who transforms go-to-market teams for the AI era. With 20+ years as a senior marketing executive at industry leaders including Smartsheet, Juniper Networks, Pure Storage, and Encompass Technologies, she brings unique expertise in guiding organizations through technological shifts. Through applied AI workshops and strategic advisory services, she recently led a team's transformation into a human-AI powerhouse org, achieving 100% AI adoption and breakthrough performance in just 6 months. Named one of 50 CMOs to Watch in 2024 and a Fractional/Advisor of the Year finalist, Liza is a recognized thought leader and public speaker on responsible AI adoption in business. She is passionate about elevating the strategic value of marketing and GTM functions, ensuring diverse voices are heard at every table, and using business as a force for good. Learn more about Liza and her work at www.growthpath.net.