Kristen Ditsch is a product and solutions marketing leader with more than a decade of experience in B2B software, including seven years focused specifically on product marketing. She currently serves as the founding Solutions Marketing Lead at Checkr, where she develops industry insights, executive narratives, and go-to-market strategies for high-priority initiatives, including AI messaging, analyst relations, and enterprise sales enablement. Kristen has built and scaled product marketing functions at high-growth companies including Workato, SGNL, and Conga. At Workato, she helped grow the Embedded Platform business unit through refined positioning, sales plays, and pipeline strategy, contributing to more than 300% sales growth in two years. Across her roles, she has led pricing and packaging initiatives, launched customer advisory boards, driven analyst engagement, and built marketing-sourced pipeline programs that consistently power revenue growth. Known for translating complex technology into clear, customer-centered value, Kristen specializes in positioning emerging technologies and helping go-to-market teams connect product innovation to measurable business outcomes. She holds a dual-major Bachelor of Arts in Journalism and Political Science from Indiana University Bloomington and is an active leader in the product marketing community.