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Kate
Marshall
AI Product Marketing Director Driving Innovation
SANS Institute
Kate B. Marshall is an accomplished AI Product Marketing Director with over 17 years of experience in cybersecurity and emerging technologies. She specializes in bridging the gap between complex technical innovations and actionable business strategies, helping organizations bring AI solutions to market with clarity and impact. Currently, Kate serves as the Director of Summits at the SANS Institute, where she leads a team of content creators and creative specialists to produce industry-leading cybersecurity events. These events align with SANS' mission of being the most trusted source of information security training, while delivering engaging, accessible content to professionals worldwide. Beyond her professional work, Kate has authored two children’s books that teach kids how to use electronics safely and navigate online environments—further showcasing her ability to simplify complex topics for broader audiences. Her leadership in AI and cybersecurity product marketing drives adoption, customer engagement, and measurable business outcomes.
02 April 2025 13:30 - 14:15
Workshop: The AI advantage: Supercharge your product marketing workflows
In this AI workshop, you’ll discover actionable strategies for leveraging generative AI to automate campaign planning, content creation, audience targeting, and data analysis. Tools like ChatGPT, NotebookLM and Microsoft Copilot can enhance your productivity, creativity, and time management. By the end of the session, you’ll have a clear roadmap for integrating these tools into your daily processes and workflows. Whether you’re new to AI or an experienced user, this session will equip you with the skills to support your product marketing approach.