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Kate

Marshall

CAIO

TheGrai

Kate B. Marshall is an accomplished AI Product Marketing Director with over 17 years of experience in cybersecurity and emerging technologies. She specializes in bridging the gap between complex technical innovations and actionable business strategies, helping organizations bring AI solutions to market with clarity and impact. Currently, Kate serves as the Director of Summits at the SANS Institute, where she leads a team of content creators and creative specialists to produce industry-leading cybersecurity events. These events align with SANS' mission of being the most trusted source of information security training, while delivering engaging, accessible content to professionals worldwide. Beyond her professional work, Kate has authored two children’s books that teach kids how to use electronics safely and navigate online environments—further showcasing her ability to simplify complex topics for broader audiences. Her leadership in AI and cybersecurity product marketing drives adoption, customer engagement, and measurable business outcomes.

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01 April 2025 14:30 - 15:00

Build your brand's digital twin before AI does it for you

Every company is about to have an AI version of their voice. It's either one they built intentionally, or one that emerges from random prompting across the org. This session shows PMMs how to take control by creating a Brand Avatar that captures your actual market perspective, not just surface-level tone. We'll cover the three layers that make positioning durable when AI makes everything else sound the same: proprietary data advantage, hard-won perspective from customer work, and category frameworks you own. You'll learn how to create a Digital Twin of your brand voice that preserves what makes you different, how to stress test whether your positioning can survive AI commoditization, and how to maintain narrative consistency when scaling across channels.