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Kate
Marshall
AI Product Marketing Director Driving Innovation
SANS Institute
Kate B. Marshall is an accomplished AI Product Marketing Director with over 17 years of experience in cybersecurity and emerging technologies. She specializes in bridging the gap between complex technical innovations and actionable business strategies, helping organizations bring AI solutions to market with clarity and impact. Currently, Kate serves as the Director of Summits at the SANS Institute, where she leads a team of content creators and creative specialists to produce industry-leading cybersecurity events. These events align with SANS' mission of being the most trusted source of information security training, while delivering engaging, accessible content to professionals worldwide. Beyond her professional work, Kate has authored two children’s books that teach kids how to use electronics safely and navigate online environments—further showcasing her ability to simplify complex topics for broader audiences. Her leadership in AI and cybersecurity product marketing drives adoption, customer engagement, and measurable business outcomes.
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02 April 2025 13:30 - 14:15
The AI advantage: New Tools for Product Marketing Superheroes
Discover how AI tools can support two pressing challenges: Content Scalability and Keeping Up With Rapid Changes. You will learn practical applications of AI that dramatically increase content production while ensuring messaging resonates with target audiences. The session includes real-world implementation examples, specific tool recommendations, and an actionable roadmap for integrating AI into product marketing workflows. Whether you're AI-curious or already experimenting with these technologies, you'll leave with concrete strategies to amplify your team's impact without sacrificing quality or authenticity.