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Kate

Marshall

AI Product Marketing Director Driving Innovation

SANS Institute

Kate B. Marshall is an accomplished AI Product Marketing Director with over 17 years of experience in cybersecurity and emerging technologies. She specializes in bridging the gap between complex technical innovations and actionable business strategies, helping organizations bring AI solutions to market with clarity and impact. Currently, Kate serves as the Director of Summits at the SANS Institute, where she leads a team of content creators and creative specialists to produce industry-leading cybersecurity events. These events align with SANS' mission of being the most trusted source of information security training, while delivering engaging, accessible content to professionals worldwide. Beyond her professional work, Kate has authored two children’s books that teach kids how to use electronics safely and navigate online environments—further showcasing her ability to simplify complex topics for broader audiences. Her leadership in AI and cybersecurity product marketing drives adoption, customer engagement, and measurable business outcomes.

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01 April 2025 14:15 - 14:45

Standing out at scale in a world where AI makes us sound alike

AI has leveled the playing field for content creation, which means most messages now blend together. This session shows PMMs how to build real differentiation in a market where anyone can generate polished copy in seconds. We’ll break down the three layers of durable differentiation, including data advantage, proprietary perspective, and community or category advantage, and show how each creates a story that AI models cannot easily mimic. You’ll learn how to stress test your positioning against AI saturation, how LLMSEO and generative engine optimization influence discoverability, and how to maintain narrative consistency across channels even as volume scales. The goal is to help PMMs create positioning moats that stay sharp when everyone else is using the same tools.