Elizabeth Shaheen is a dynamic product strategy and product marketing leader with deep experience driving growth, innovation, and cross-functional alignment across global brands and complex technology organizations. Currently Director of Product Strategy & Marketing for Oracle’s CX Revenue Applications, Elizabeth helps shape how organizations transform their revenue lifecycle with connected data, AI-driven insights, and modern selling solutions. Her work spans product strategy, customer adoption, competitive intelligence, and thought leadership—bridging the worlds of technology, finance, and human-centered design to help companies grow with clarity and intention. Elizabeth brings more than a decade of multidisciplinary experience across product, brand, and eCommerce leadership roles. Prior to Oracle, she held key positions at Nestlé Purina, Molson Coors, and eBags, where she led brand repositioning initiatives, digital-first launches, global eCommerce strategies, and large-scale cross-functional programs. She has deep expertise across GTM strategy, roadmap readiness, voice of customer research, on-shelf and digital differentiation, and concept-to-launch execution. Her work consistently creates measurable impact, from accelerating channel growth to strengthening brand equity to enabling sales teams with the insight and tools they need to win.