Product marketers are messengers. But somewhere along the way, we got pulled into everything else, and messaging became a bloated, committee-driven process that produced stale 16-page messaging briefs that nobody reads. In this session, Dane shares Narrative to Audience (NTA): a narrative-first system for bringing products to market with clarity and speed. You’ll see why messaging collapses as portfolios grow, why “perfect” messaging briefs don’t survive the real world, and how to replace them with a simple, repeatable approach: a one-page narrative built for humans, tested fast, and distributed everywhere. You’ll leave with a practical storytelling structure, a lightweight framework you can apply immediately, and a clear view of how AI can amplify strong messaging instead of flooding your market with more noise. Key takeaways: - Why PMMs win when they act like messengers—not committee managers - A one-page, Joseph Campbell inspired narrative method (5×50) to replace bloated messaging briefs - How to test, refresh, and distribute messaging quickly using a "team of teams" and AI