In an era where PMMs sit at the center of product, sales, and customer insight, alignment has become the most strategic work we do. This keynote explores how high-performing teams use storytelling not as decoration, but as a decision-making tool — shaping strategy, accelerating cross-functional clarity, and giving executives a narrative they can champion. Y ou’ll learn how to turn research into compelling direction, transform fragmented input into unified messaging, and build stories that move organizations from disagreement to momentum. Whether you're influencing your C-suite, reframing a GTM, or guiding a product pivot, this session will help you navigate the frontier where story becomes strategy. Key takeaways: - Use storytelling as a strategic tool to drive alignment and decision-making. - Turn research and insights into narratives executives adopt and rally behind. - Close alignment gaps between product, sales, and leadership with clear narrative frameworks. - Build narratives that create organizational momentum in moments of change.