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Bryan
Fong
Director of Product Marketing, Banking
Workiva
Bryan Fong (He/Him) is a seasoned product marketing leader known for turning complex technology into clear, compelling stories that drive alignment, adoption, and growth. With a career spanning early-stage startups to public companies, Bryan has shaped narratives and go-to-market strategies for some of the most influential brands in SaaS—including Gong, Slack, Docusign, and now Workiva. Bryan currently leads Product Marketing for the Banking industry at Workiva, where he helps financial institutions modernize risk, reporting, and compliance through connected data, automation, and AI. His work brings together deep industry understanding with a storyteller’s instinct—helping teams navigate evolving regulatory environments while adopting technology with clarity and confidence. Previously, Bryan served as VP of Marketing at Uplimit, where he built the marketing function from the ground up, launched the company’s first public product, and helped define the messaging for an AI-native learning platform backed by premier investors. Prior to that, he spent three years at Gong, leading product marketing for Gong Engage, the fastest-growing product in company history, and earning back-to-back Marketing Excellence Awards for his impact.
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02 April 2025 09:45 - 10:30
Panel - Bridging the gaps: How PMM, Product & Sales build proof together
The strongest go-to-market strategies don’t come from one function—they come from shared insight, coordinated execution, and evidence everyone trusts. In this cross-functional conversation, PMM, Product, and Sales leaders unpack how they align around customer truth, balance competing priorities, and turn collaboration into measurable business outcomes. You’ll hear real examples of what actually works when teams co-create positioning, validate demand, share feedback loops, and measure success in ways that drive the business forward. Key takeaways: - How to create a shared understanding of customer value across teams - Practical frameworks for Product–PMM–Sales alignment - How to run feedback loops that lead to better products and cleaner GTM - What each function really needs from the others (and what slows them down)