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Bryan
Fong
Director of Product Marketing, Banking
Workiva
Bryan Fong (He/Him) is a seasoned product marketing leader known for turning complex technology into clear, compelling stories that drive alignment, adoption, and growth. With a career spanning early-stage startups to public companies, Bryan has shaped narratives and go-to-market strategies for some of the most influential brands in SaaS—including Gong, Slack, Docusign, and now Workiva. Bryan currently leads Product Marketing for the Banking industry at Workiva, where he helps financial institutions modernize risk, reporting, and compliance through connected data, automation, and AI. His work brings together deep industry understanding with a storyteller’s instinct—helping teams navigate evolving regulatory environments while adopting technology with clarity and confidence. Previously, Bryan served as VP of Marketing at Uplimit, where he built the marketing function from the ground up, launched the company’s first public product, and helped define the messaging for an AI-native learning platform backed by premier investors. Prior to that, he spent three years at Gong, leading product marketing for Gong Engage, the fastest-growing product in company history, and earning back-to-back Marketing Excellence Awards for his impact.
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01 April 2025 10:15 - 10:45
From research to resonance: Building messaging that moves people
Great messaging isn’t created — it’s uncovered. This session explores how PMMs transform raw customer insight into narratives that capture attention, inspire belief, and drive action. You’ll learn how to bridge the gap between what the research says and what your audience actually feels, using frameworks that help you craft messaging rooted in truth but shaped for emotion, clarity, and impact. Whether you’re refreshing your value prop, repositioning a product, or enabling sales with sharper stories, this session will show you how to build messaging that not only sounds good — it works. Key takeaways: - Turn customer insight into crisp, high-impact messaging. - Build narratives that balance evidence, clarity, and emotional resonance. - Translate research findings into language that moves internal and external audiences. - Apply repeatable frameworks to test, refine, and strengthen your messaging.