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Bret
Miller
Senior Director of Customer Insights
Buzz Health
Bret Miller is a nationally recognized leader in customer experience, consumer insights, and market research, known for transforming complex human-experience data into clear, actionable strategies that drive business growth. With a career spanning hospitality, entertainment, SaaS, healthcare, education, and sporting goods, Bret brings a uniquely holistic and international perspective to understanding customer behavior. He currently serves as Senior Director of Customer Insights at Buzz Health, where he leads enterprise-wide research and insight strategies that shape how prescription savings solutions are designed, integrated, and delivered. His work focuses on identifying where pricing complexity creates friction and translating those insights into solutions that make affordability actionable within existing healthcare workflows. In this role, he partners across the organization to elevate product performance, optimize customer journeys, and cultivate a culture grounded in data-driven empathy.
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01 April 2025 14:45 - 15:15
Mapping market truths: Turning research into competitive edge
Great product marketing doesn’t just collect insights, it turns them into market advantage. This session breaks down how leading teams move beyond surface-level findings to uncover the deeper patterns that shape buyer behavior, competitive movement, and strategic opportunity. You’ll learn how to synthesize qualitative and quantitative research into clear direction, influence product decisions with evidence, and build narratives that resonate because they’re rooted in truth. Whether you’re validating positioning, entering a new market, or shaping a GTM, this session will show you how to translate research into differentiation that actually sticks. Key takeaways: - Uncover and synthesize market insights that reveal real opportunities. - Translate research into clear product and messaging direction. - Use evidence-driven storytelling to influence stakeholders and shape strategy. - Turn competitive and customer data into defensible differentiation.