Bonnie Phelps (She/Her) is a seasoned product and marketing leader with nearly a decade of experience transforming beauty, skincare, and personal care brands through customer-centric innovation, strategic storytelling, and cross-functional leadership. As Director of Product Marketing & Management at Young Living Essential Oils, she oversees global product strategy and end-to-end lifecycle management—guiding concepts from early insights and formulation through launch, optimization, and sustained market success. Bonnie has built and led high-performing cross-functional teams across Marketing, R&D, Operations, Packaging, and International markets to bring breakthrough ideas to life. Her leadership has shaped multi-year product roadmaps, strengthened competitive positioning, and delivered pricing, packaging, and go-to-market strategies that drive both customer loyalty and bottom-line growth. A champion of data-driven decision making, Bonnie is known for developing innovation pipelines rooted in consumer insights, testing, and iteration—helping brands stay ahead in fast-moving categories. She is also a committed advocate for sustainability and compliance, ensuring new products meet evolving regulatory and customer expectations.