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Yanja
Batbaatar
Director of Product Marketing
Vizient
Yanja Batbaatar is a global product marketing leader with more than 13 years of experience across financial services, healthcare, technology, and professional services. She has led product marketing, go-to-market strategy, positioning, integrated campaigns, customer research, and sales enablement for complex products and solutions at organizations including Vizient, J.P. Morgan, Medline, Huron, and Bloomberg. Throughout her career, Yanja has worked at the intersection of product, marketing, sales, and customer experience, helping cross-functional teams translate complex offerings into clear and compelling customer value. Her experience spans global product launches, commercialization strategy, thought leadership, omnichannel marketing, and the development of tools and narratives that support customer adoption and business growth
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18 November 2026 15:45 - 16:15
Fireside chat - Scaling product launches in a world of constant releases
For PMMs managing a release cadence that nobody outside of marketing seems to care about. The traditional launch model: A big date, a press release, a one-time campaign etc was designed for a world that no longer exists. This session introduces a continuous launch methodology built for the reality of fast product cycles, short attention spans, and GTM teams who need to ship with less runway and fewer resources. We'll look at: - A continuous launch framework that replaces the "moment in time" model without creating more overhead - How to prioritize what deserves a full launch versus a lightweight, targeted rollout - Metrics that tell you whether a launch actually moved anything beyond downloads and impressions