Sarah Van Caster is Vice President of Product Marketing at Varicent, where she leads go-to-market strategy across a portfolio of solutions designed to help organizations improve revenue performance. With two decades of experience in enterprise technology, Sarah has built her career at the intersection of product innovation, market strategy, and go-to-market execution, helping companies bring new products and categories to life. She is passionate about the evolving role of product marketing as a strategic growth function, from shaping category narratives and positioning to aligning product, sales, and marketing around customer value. Sarah holds an MBA from the Wisconsin School of Business and a bachelor’s degree from Drake University.