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Ryan
Kimura
Vice President of Product Marketing
SPINS
As an entrepreneur, Ryan started young. At 10, he set up shop in front of his grandmother's house selling homegrown vegetables to passersby. He still have that binder of meticulous sales records. In school, he loved music and started DJing parties. Tens of thousands of earnings later, that evolved into bigger events, weddings, and sound system installations. Early in my career, he was obsessed with food, specifically making locally produced products more accessible. So he created Local Foods, building the missing infrastructure to make it as easy for chefs to order Illinois onions, meat or grain as from any major distributor. Now, I'm enthralled by AI and the modern B2B sales motion. He transforms how enterprise software companies connect products to people through strategic product marketing and go-to-market excellence. As a revenue-focused product marketing and GTM leader with two decades of experience, Ryan has generated over $40M in new businesses, products and partnerships. he specializes in B2B SaaS product strategy, applied AI implementation, and sales enablement for revenue teams of 150+. His superpower is distilling complex concepts into simple, shared understanding and he thrives at the intersection of product strategy and revenue execution.
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18 November 2026 10:15 - 11:00
Panel: Where does PMM stop and GTM begin?
Ask ten GTM leaders who owns pipeline and you'll get ten different answers. Ask who owns competitive positioning, launch strategy, or sales enablement and the lines get even blurrier. As AI reshapes how go-to-market teams operate, the question of where PMM stops and GTM begins is becoming impossible to ignore. This panel brings together PMM, product, sales, and CS leaders to have the conversation most orgs are avoiding. What should PMM own outright? Where should it show up as a partner rather than the driver? And which parts of the GTM motion should AI be handling so nobody has to fight over them at all? Expect disagreement. Expect honesty. Leave with a clearer picture of where PMM sits in a modern GTM org, and how to make that case internally.