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Ryane
Bohm
Head of Product Marketing
Clari
Ryane is a creative product marketer and storyteller with a customer-first mindset. Her experience as a product marketing leader spans across companies such as Gong and Salesforce. She has also led developing marketing efforts at GE Digital and her product journey began at Apple where she worked as a product specialist.
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14 November 2024 09:45 - 10:15
Clear, compelling, and consistent: How to achieve impactful positioning and messaging
This session will explore the core principles of effective messaging and positioning, providing a framework for crafting messages that are not only persuasive but also aligned with your product values and audience expectations. You’ll discuss the importance of understanding your target market, differentiating your offering, and maintaining consistency across all communication channels.