Ask ten GTM leaders who owns pipeline narrative and you'll get ten different answers. Ask who owns competitive positioning, launch strategy, or sales enablement and the lines get even blurrier. As AI reshapes how go-to-market teams operate, the question of where PMM stops and GTM begins is becoming impossible to ignore. This panel brings together PMM, product, sales, and CS leaders to have the conversation most orgs are avoiding. What should PMM own outright? Where should it show up as a partner rather than the driver? And which parts of the GTM motion should AI be handling so nobody has to fight over them at all? Expect disagreement. Expect honesty. Leave with a clearer picture of where PMM sits in a modern GTM org, and how to make that case internally.