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Roshni
Shah-Chin
Senior Director, Product Marketing - Cinch Product Portfolio
Sinch
Roshni Shah-Chin is the Senior Director of Global Product Marketing at Sinch, leading a global team responsible for bringing one of the world's largest customer communications platforms to market. Her work spans product positioning, messaging, launches, competitive strategy, and cross portfolio storytelling across messaging, voice, email, verification, and AI. Throughout her career, Roshni has focused on building product marketing organizations that influence product strategy, drive customer centric innovation, and enable commercial growth. She is passionate about developing PMMs into strategic business leaders and believes the best product marketing sits at the intersection of customer insight, product vision, and business strategy.
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18 November 2026 10:15 - 11:00
Panel: Where does PMM stop and GTM begin?
Ask ten GTM leaders who owns pipeline and you'll get ten different answers. Ask who owns competitive positioning, launch strategy, or sales enablement and the lines get even blurrier. As AI reshapes how go-to-market teams operate, the question of where PMM stops and GTM begins is becoming impossible to ignore. This panel brings together PMM, product, sales, and CS leaders to have the conversation most orgs are avoiding. What should PMM own outright? Where should it show up as a partner rather than the driver? And which parts of the GTM motion should AI be handling so nobody has to fight over them at all? Expect disagreement. Expect honesty. Leave with a clearer picture of where PMM sits in a modern GTM org, and how to make that case internally.