For PMMs managing growing scope with flat or shrinking teams. "Scaling without headcount" is how it gets framed in leadership conversations, but it rarely comes with a roadmap. This session is about the actual systems, automation decisions, and team design principles that let small product marketing functions punch well above their weight without asking people to simply work harder or cover more ground. We'll explore: - A resource allocation model for prioritising PMM work at different growth stages that doesn't rely on gut feel - The automation decisions worth making now versus the ones that create more maintenance than value - How to design a small team for 2027 conditions, not the ones you hired for in 2022