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Pratik
Desai
Product Marketing Lead
Cisco Meraki
Pratik S. Desai leads product marketing for 5G fixed wireless access and WAN application assurance at Cisco Meraki. He is passionate about pushing the boundaries of human possibility by collaboratively solving challenges at the intersection of technology and society. When not working, Pratik enjoys traveling, brewing chai, and writing Urdu poetry. Pratik holds a masters in business administration and masters in public policy, with honors, from The University of Chicago.
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14 November 2024 12:15 - 12:45
Becoming besties with sales and product teams
Product marketers are often tasked with helping to “right the ship” for a company while facing functional silos. This is where works gets lost or slowed down in between unclear lines of ownership. Partnering closely with sales and product management can help drive and scale impact. Whether getting a new product to market faster or reinvigorating an older product, product marketers can build cross-functional super teams to drive high-leverage, high-impact activities. Learn how to influence without authority and build a repeatable center of excellence in your organization. Build trust and foster partnership so that you can make an immediate impact and help your organization profitably solve real customer problems.