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Peyton

Hawkins

Product Marketing Manager, Youth Risk

Meta

Peyton Hawkins is Product Marketing Manager on the Youth Risk team within Meta's Corporate Marketing Organization, where she leads product marketing for youth regulatory readiness across international and U.S. markets. Her work sits at the intersection of three audiences: teens, parents, and regulators, translating complex market specific regulatory and cultural landscapes into GTM market strategy that builds real trust at scale. Prior to Meta, Peyton held product marketing roles at Microsoft and The Coca-Cola Company, and holds a B.A. in Economics from Spelman College. Fun fact: Peyton became a published author at age 8.

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18 November 2026 10:15 - 11:00

Panel: Where does PMM stop and GTM begin?

Ask ten GTM leaders who owns pipeline narrative and you'll get ten different answers. Ask who owns competitive positioning, launch strategy, or sales enablement and the lines get even blurrier. As AI reshapes how go-to-market teams operate, the question of where PMM stops and GTM begins is becoming impossible to ignore. This panel brings together PMM, product, sales, and CS leaders to have the conversation most orgs are avoiding. What should PMM own outright? Where should it show up as a partner rather than the driver? And which parts of the GTM motion should AI be handling so nobody has to fight over them at all? Expect disagreement. Expect honesty. Leave with a clearer picture of where PMM sits in a modern GTM org, and how to make that case internally.