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Pallavi
Shrivastava
Vice President Business Strategy & Product Marketing
U.S. Bank
Pallavi works as a product marketing and fintech executive, helping businesses grow by focusing on innovation, strategy, and what customers need. She also mentors others, judges startups and hackathons, and enjoys learning new things. Outside of work, she loves cooking and turning complex ideas into simple solutions.
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18 November 2026 13:45 - 14:30
Workshop - Product positioning for compliance: Navigating with creativity
Picture this: You’ve just built an exciting new product for the world of banking or fintech. You know it has potential, but every time you try to tell its story, you hit a wall of regulations. It feels like creativity and compliance just can’t mix. In this workshop, you’ll join others on the same journey; eager to help their products stand out, but unsure how to do it while following the rules. Together, we’ll uncover easy-to-follow frameworks that turn complex compliance into clear, powerful positioning. You’ll get some insight on how to leverage AI tools for testing and refining your message until it truly resonates. By the end, you’ll know how to balance the demands of regulators with the needs of your audience and you’ll walk away ready to make your product shine, no matter how strict the environment