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Michelle
Robin
Director of Product Marketing
Neon One
Michelle never intended to be a marketer. Her career began in publishing as a graphic designer, and she continued to move upstream on the marketing strategy line until she landed in product management. Here is where her career path gets interesting. Michelle took the skills learned from graphic design, writing, and product marketing and combined them with my passion for helping people, marketers specifically, level up their careers.
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14 November 2024 13:30 - 14:00
Battle cards to bottom line: Revealing the magic behind competitive intelligence
Feeling overwhelmed with starting a competitive intelligence program? Cringing at what you hear on sales calls when sellers try to deposition your competition? Then this session is for you. Join and learn: • How to start building or revamping your CI program • Strategies to gather research, fast • How to create content your sellers will actually use • How to go beyond the battle card and get actionable data