Has your market converged on identical language, identical frameworks, and identical AI-generated messaging? When every competitor describes themselves as "AI-powered," "customer-centric," and "built for scale," category creation becomes less about what you say and more about the narrative structure you own. This session is about how to build distinctive positioning that holds up when the entire market is converging on the same words. We'll explore: - A narrative development process that creates differentiation rather than just describing it - How to identify and claim the white space in your category before a well-funded competitor gets there first - Competitive positioning approaches that don't collapse the moment someone copies your language