In product marketing, urgency often wins—but long-term impact is where strategic value lives. How do you prioritize foundational work like positioning, competitive intelligence, or customer research when you're under pressure to deliver immediate results? This session will explore practical ways PMMs can manage conflicting demands, communicate trade-offs, and carve out space for long-term strategic work—without dropping the ball on short-term priorities. Key takeaways: - Frameworks to balance fire-fighting with forward-thinking - How to socialize long-term PMM goals with stakeholders - Communicating trade-offs clearly to protect strategic focus - What “good enough” looks like when time is short Theme focus: HOW