For PMMs whose working relationship with product is defined by whatever the last sprint planning meeting left them with. As product teams use AI to move faster and ship more frequently, the gap between what is being built and what the market needs is widening and PMM is often the last to know. This session is a practical guide to rebuilding influence at the source: the specific inputs, processes, and relationships that shift PMM from a reactive function to one that shapes decisions before they are made. - Why the traditional handoff model between product and PMM breaks down in high-velocity, AI-assisted development cycles - The artefacts and rituals that give PMM a credible, recurring presence in roadmap conversations - How to move from order-taker to strategic input without creating friction or stepping on product's toes