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Lee
Syrjanen
Director of Product Marketing
Craftable
Lee is an experienced product marketer with a passion for turning ideas into impactful marketing strategies that connect with customers. He has successfully launched numerous products across multiple industries, helping companies elevate their brand presence and achieve significant growth. Lee is currently the Director of Product Marketing at Craftable, spearheading initiatives to enhance customer engagement, increase product adoption, and drive revenue.
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13 November 2024 16:00 - 16:45
Panel - The balancing act: A guide to product marketing prioritization and resource allocation
Learn how to assess and prioritize projects based on their potential impact, align your marketing activities with broader business objectives, and make data-driven decisions that maximize return on investment. This session will provide you with a different framework for evaluating competing priorities, optimizing resource allocation, and adapting to changing market conditions without losing focus on your core objectives.