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Kylee
Peña
Principal Product Marketing Manager
Adobe
Kylee builds connective tissue between creative technology, product strategy, and storytelling, helping organizations make smarter decisions about what to build, why, and how to bring it to market. With a background that spans video editing, production technology, product marketing, and innovation leadership, she specializes in bridging creative insight with technical depth, especially in AI, media, and content creation tools. Currently a Principal PMM on the Adobe video team, Kylee has led initiatives like redefining product readiness and quality, helping launch groundbreaking features like Generative Extend and Text-Based Editing, and representing the voice of the creative professionals. Her work has been recognized with HPA Engineering Excellence Awards and nominations, NAB Best of Show, Webby, and IABM awards, and she's spoken globally on the future of creative workflows, AI, and storytelling. Long-term, she's on a path toward executive leadership at the intersection of product, narrative, and market-making where I can help shape the future of creative tools and the systems that support them. Fun fact - Kylee is currently pursuing a doctorate focused on AI and storytelling at Purdue University
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18 November 2023 14:45 - 15:15
Positioning for humans, optimised for machines
As LLMs increasingly mediate product discovery, the rules of positioning are shifting in ways that most teams have not yet adjusted to. Buyers are getting answers before they ever reach your website, and your competitors' propositions are being summarised alongside yours in the same response. This session is about what that shift means for how you write, structure, and distribute your messaging. This session will explore: - How to build messaging that holds up when an LLM summarises your category rather than linking to it - The structural changes that make your content more visible and more accurately represented in AI-driven discovery - A framework for maintaining differentiation when the tools make every market participant sound similar