Join this session to explore how to build a framework to guide your content strategy. Map your marketing content along the buyer's journey (awareness, consideration, decision, and adoption) and create dynamic dashboards that offer real-time insights to guide your strategy. Quickly find existing content and tools, regardless of product, market, language, or other key characteristics; identify content gaps and needs at a glance; and evaluate, prioritize, and justify-content development plans. A solid content strategy framework can be used to facilitate collaboration between sales and marketing. Finally, leverage as a roadmap to build relevant playbooks for sales to find all tools in one place easily.