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Karen
McKeown
Former Director of Product Marketing
Skillsoft
With 20+ years in product marketing and product management leadership, Karen has launched and scaled 50+ products in B2B and B2B2C tech SaaS, specializing in skills, education, and publishing. Her passion lies in leveraging market and user data and insights to craft positioning, narratives, and strategies that fuel growth and retention. As a collaborative leader, she thrives in cross-functional roles, uniting product, sales, customer success, and marketing teams for success. She also has experience growing and transforming product marketing teams.
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13 November 2024 16:00 - 16:45
Panel - The balancing act: A guide to product marketing prioritization and resource allocation
Learn how to assess and prioritize projects based on their potential impact, align your marketing activities with broader business objectives, and make data-driven decisions that maximize return on investment. This session will provide you with a different framework for evaluating competing priorities, optimizing resource allocation, and adapting to changing market conditions without losing focus on your core objectives.