For PMMs who influence product strategy in theory but rarely in practice. The session title is also the challenge: too many product marketers wait to be consulted on roadmap decisions rather than inserting themselves upstream. This session covers the specific tactics, relationships, and artefacts that shift PMM from a downstream function to a genuine strategic contributor without needing a title change or a reorg to make it happen. You'll walk away with: - The three inputs that give PMM a credible, recurring presence in roadmap conversations - How to build real influence with product and engineering without creating friction or dependency - A practical approach to becoming the market intelligence source your organisation actually relies on