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Jonathan
Davies
Director - Category Strategy
Mondelez International
Highly skilled and organized sales and category manager offering 14+ years of experience in sales, merchandising, category management in the consumer-packaged goods industry. Possesses a consistent track record in revenue growth, with competitive results for high-visibility and emerging brands. Recognized for the ability to achieve results through leadership, teamwork, rapport building, and exceptional customer service. Innovative in sales, category planning, and trade marketing. Driven, analytical, and enjoys the pressures of a fast-paced sales environment.
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19 November 2023 15:30 - 16:00
Fireside chat - Building influence: Leveraging storytelling and data to engage stakeholders
Influencing cross-functional teams and executive leaders requires more than just facts—it demands compelling stories backed by meaningful data. This session dives into how PMMs can harness the power of narrative combined with analytics to align stakeholders, drive decision-making, and champion product success. Key takeaways: - Techniques for transforming complex data into clear, persuasive stories - How to tailor messaging for different audiences, from executives to sales teams - Real-life examples of storytelling that shifted perspectives and secured buy-in - Tips for balancing emotion and evidence to build lasting influence Join us for a candid conversation on mastering the art and science of influence in product marketing. Theme focus: HOW