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Jeff
Stangle
Director of Product Marketing (AI & Platform)
Coupa
As a product marketing leader, Jeff leverages his prior experience as a product manager and director of innovation to successfully bring digital platforms and SaaS technology to market. Previously at Billtrust, Jeff created the messaging and strategy for our accounts receivable platform messaging, vertical and channel strategies, and aligning service offerings with technology. Throughout his career, Jeff has built bridges between product teams, data sciences, marketing, sales, and customers to take complex ideas and convert them into simple marketable solution.
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13 November 2024 09:45 - 10:15
Amplifying your AI edge: Strategies for marketing your company's AI capabilities
In today's rapidly evolving tech landscape, effectively communicating your company's AI capabilities can be the difference between market leadership and obsolescence. You'll be shown a comprehensive framework for showcasing your AI innovations to drive business growth and customer engagement. This presentation will explore: - Crafting a compelling AI narrative that resonates with both technical and non-technical audiences - Leveraging real-world use cases to demonstrate tangible AI benefits - Addressing common AI concerns and misconceptions head-on - Strategies for differentiating your AI offerings in a crowded market - Aligning AI messaging with broader company values and vision