Jeff Barkoff is a strategic business leader who brings over 20 years of experience driving product management, market positioning, and scalable go-to-market strategies for enterprise software and technology organizations. His key areas of expertise include translating voice-of-the-customer research into differentiated portfolio messaging, architecting 0-to-1 product launches, and building cross-functional frameworks that accelerate market adoption. His most recent research and speaking engagements focused on identifying the underlying drivers and obstacles of enterprise AI maturity, and building frameworks for C-suite leaders to accelerate enterprise AI adoption. When away from the computer, you'll find him playing the mandolin or the upright bass.