Activity metrics (launches shipped, assets created, sales decks updated) do not translate into business decisions, and everyone in the room knows it. This session is about replacing those with a small number of measures that connect PMM's work to revenue, retention, and market position in language that lands with finance and leadership. Themes will include: - How to build an executive-ready PMM scorecard in three layers, from team to board level - Revenue influence frameworks that hold up under CFO scrutiny without requiring perfect attribution - What good looks like for PMM reporting at different company stages and how to calibrate accordingly