PMM has a measurement problem - not because the impact isn't there, but because nobody agrees on what to count. Jason Lord and his team at TransUnion decided to stop waiting for the perfect framework and build one from scratch. In this session, Jason walks through how TransUnion developed a proprietary PMM engagement metric: what it measures, how it was built, and how it got buy-in from leadership. It's a real case study — one Gartner thought was worth documenting, not a theoretical model. You'll leave with a clear picture of how one PMM team moved from "we influence revenue" to "here's the number that proves it," and what it took to make that stick internally.