AI is so omnipresent across our LinkedIn feeds, investor calls, and COO town halls that it nearly registers as noise. But the implications are clear: either the product marketing function wholeheartedly embraces this Next Great Promise or finds itself relegated to the dustbins of outmoded corporate artifacts. In this session, you will learn (at least) the following: - How AI can (and is) accelerating the quantification of product marketing’s impact - How widespread misapplication of AI will ultimately degrade product marketing’s value - Whether the clammy grip techno-anxiety has on your late-night circular thinking is warranted