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Jason
Lord
VP Global Product Marketing
TransUnion
Jason Lord is an experienced, passionate, proven marketer in the ad technology, security, and media advertising spaces. He's highly skilled at building and fostering multi-functional organizations of analytical, technical, creative, sales engineering, and product marketing resources.
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14 November 2024 09:15 - 09:45
The product marketing scams: Avoiding too-typical traps and travails
Scams are not merely the domain of malevolent impersonations and account takeovers; they can also take the form of all-too-common product marketing principles and practices that drain your finite resources and beleaguer your team’s efforts. Learn how to spot and avoid some of the more common traps and cognitive biases endemic to the product marketing function.