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Ian
Botbyl
Director of Product & Solution Marketing
Lightpath
Ian Botbyl runs Product & Solution Marketing at Lightpath, building positioning and go-to-market strategy across the company's fiber & network portfolio. He's spent 12 years in B2B XaaS marketing, most recently standing up GTM at NumberOne AI and leading marketing through Qwiet AI's acquisition by Harness. Before that, he ran product marketing teams at Equinix and sales enablement at Puppet. His work turns technical infrastructure into language that a network engineer, a CFO, and a sales rep can all agree on. Outside work, he's the lead guitarist and backup vocalist for the heavy metal band Ghidorah (@ghidorahtheband). He lifts, cycles, and runs, reads when he can, and drinks more coffee than he probably should admit. He lives in East Grand Rapids MI with his wife, their two kids, and their golden retriever, Wilma.
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18 November 2026 09:00 - 10:00
Workshop - Every launch Is an adventure: A dungeon master's guide to AI in product marketing
GTM launches can feel never-ending, with product releases that never stop. AI can help you run them without burning out if you decide what it does and what stays human. This hands-on session borrows a Dungeons and Dragons frame, and you are the Dungeon Master. You will map a launch as an adventure, build your buying committee as the party you send in, then run one real, tedious PMM task as an encounter and mark where AI acts and where a human verifies. You leave with a reusable workflow you can rebuild in any AI tool. No game experience required!