Doug is a senior product marketing leader and advisor with deep experience helping B2B and SaaS companies translate complex products into clear, compelling market narratives that drive growth. He has led global go-to-market strategy, positioning, and messaging across AI, data, healthcare, and consumer goods, partnering closely with product, sales, and executive teams to align strategy with execution. Known for his pragmatic, buyer-first approach, he focuses on simplifying technical messaging to answer the questions that actually matter: what’s the impact, why now, and who should care. He is the author of a book So What? Why? Who Cares?, a framework for building differentiated messaging that resonates with buyers. Doug regularly speaks to product marketing and revenue leaders on storytelling, differentiation, and executive alignment.