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Danny

Sack

Head of Product Marketing

SAP

Danny is Head of Product Marketing for the SAP Business Network where he leads a team of product marketers to build a new marketing strategy for SAP Business Network suppliers. He has also led product marketing work on SAP Ariba, SAP Fieldglass, and SAP Business AI solutions. Prior to SAP, he served as Head of Product Marketing for project44 a supply chain visibility provider, and Gogo an inflight internet provider. Before that, he spent a dozen years leading teams responsible for product management and go-to-market strategies on a global basis. He has 20+ years of experience in the tech industry, working on both B2B and B2C products. Danny has a Chemical Engineering degree from Miami University and an MBA from The University of Chicago Booth School of Business. He lives in Chicagoland with his wife, two daughters, and a house full of pets.

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20 November 2024 14:00 - 14:30

Content that converts: Building marketing collateral that sales & customers love

Great product marketing content isn’t just nice to have, it’s a critical driver of sales success and customer engagement. But how do you create collateral that truly resonates with both sales teams and customers? This session dives into practical strategies for crafting clear, compelling, and conversion-focused marketing materials that empower sales reps and build trust with buyers. You’ll learn how to: - Align content with the buyer journey and sales needs - Use storytelling and data to make messages stick - Balance creativity with clarity to drive action - Optimize collateral for different formats and channels - Measure the impact of your content on pipeline and revenue Walk away with a playbook for creating marketing assets that don’t just sit on a shelf but actively support growth and retention.