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Dani
Talbot
Head of Marketing
Clozd
Dani Talbot is the head of marketing at Clozd, the leading provider of win-loss analysis, which helps organizations like Google, Zoom, and Cisco to consistently uncover the real reasons they win and lose business. Prior to Clozd, Dani led enterprise marketing teams at Qualtrics and Concur. As a career-long marketer, Dani is passionate about driving organizational growth, fostering a customer-centric approach, creating brand differentiation, and leading high-performing teams.
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13 November 2024 10:15 - 10:45
A deep dive into strategic win-loss analysis
When great sports teams want to know why they're winning and losing, they look at the game tape. It's no different in business. Like film study, win-loss analysis is the process of going back and reviewing your closed opportunities to uncover the trends and insights that influence your win rate. In this session, you'll explore the power of win-loss insights and how taking a buyer-centric approach helps improve your win rate and drive more revenue.