AI is a genuinely powerful CI tool. It can monitor competitors at scale, surface signal from noise, and keep your battlecards fresher than any analyst team could manually. But it can also confidently get it wrong, whether it's misreading positioning shifts, missing the intent behind a competitor's move, and producing insight that looks complete but isn't. This session makes the case for keeping a human at the centre of your CI practice. Not to slow it down, but to make it actually trustworthy. You'll hear where AI-led CI tends to break, what it consistently misses, and how to build a workflow that uses AI for the heavy lifting without letting it make the calls that require genuine market judgment.