Director of AdTech Product Strategy & Marketing Analytics
McDonald's
Global Ads Product & Marketing Technology Leader with 15+ years in Ads Product, Marketing Analytics, and AdTech innovation across industries, verticals, and sizes of advertisers. Proven record of leading platform strategy for campaign management, experimentation, cleanroom measurement, and ML-driven customer segmentation—enabling $1B+ in revenue and optimizing $10B in global Ads investment. Highly skilled at cross-functional Ads product leadership, defining OKRs, scaling global AdTech solutions, and partnering across Engineering, Design, Data Science, Sales, and Marketing teams.
Leadership experience includes leading and mentoring globally cross-functional teams of 40+ individuals across the U.S., Asia, Australia, and Europe in organizations such as McDonald’s, Epsilon, Apartments.com, and Neo Media World, creating personal development and performance plans, and ensuring OKRs are understood and achieved.