The role of a Product Marketer isn’t one-size-fits-all. In this session, hear firsthand from PMMs navigating wildly different landscapes — from fast-paced tech startups to highly regulated finance firms, from customer-centric retail giants to innovation-driven healthcare organizations. Our panelists will share how they’ve carved out their ownership amid unique challenges and expectations, addressing questions like: - What responsibilities are non-negotiable for PMMs in your industry? - How do organizational culture and industry-specific regulations shape your role? - What strategies have you used to clearly define your scope and avoid role confusion? - How do you collaborate with sales, product, and customer success teams in your unique context? - What lessons can PMMs from other industries learn from your approach to ownership? Attendees will gain a richer understanding of how the “who” of PMM ownership shifts by sector and will leave with practical ideas to better define and defend their role in any company.