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Bianca
Galan
Ambassador
Product Marketing Alliance
Bianca Galan is an international Product Marketer and Product Marketing Alliance Ambassador, with a proven track record of driving global product success through data-driven strategies and cultural insights. With a career spanning three continents and fluency in four languages, Bianca brings a unique global perspective to her work. Her international experience has been instrumental in successfully launching products across diverse markets, consistently exceeding growth targets. Currently at AdTheorent, she spearheads the positioning of cutting-edge machine learning and privacy-forward advertising solutions, revolutionizing the way brands connect with their audiences. Her presentations offer actionable insights on harnessing cultural diversity and technological innovation to drive marketing success in an increasingly interconnected world
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20 November 2024 14:30 - 15:15
Fireside chat - What’s next for PMMs? Ownership, trends & the road ahead
Product Marketing is evolving. Join industry leaders as they explore emerging trends, shifting ownership boundaries, and the skills PMMs will need to thrive in tomorrow’s landscape. Hear diverse perspectives on how the PMM function is adapting across industries and company sizes, and gain insights on preparing for the future of product marketing. Key discussion points include: - How PMM ownership is expanding or shifting in dynamic organizations - Trends shaping PMM responsibilities and required skillsets - Strategies to stay ahead in a rapidly changing market - What the next generation of PMMs needs to succeed Whether you’re looking to future-proof your career or your team’s impact, this session offers a roadmap for what’s next.