Step into fast-paced, intimate conversations designed to help you unpack and conquer the real challenges of owning the PMM role today. Each roundtable taps directly into todays core framework - WHY ownership matters and HOW to influence without formal power. You’ll connect with peers, exchange bold ideas, and co-create solutions that transform obstacles into opportunities. Bring your stories, questions, curiosity, and leave empowered to lead from wherever you sit. 1. Proving your strategic value Show your PMM impact beyond daily tasks, align goals with business priorities, and balance quick wins with long-term strategy. 2. Influencing beyond your uauthority Learn to gain cross-team buy-in, handle resistance, and use storytelling to influence leadership. 3. Prioritizing under pressure Balance urgent needs with long-term strategy. Make smart trade-offs, say no effectively, and focus on what drives lasting impact. 4. Breaking down silos Identify team misalignments, foster shared ownership, and keep partners accountable. 5. Driving customer retention together Align PMM with Customer Success, boost adoption and loyalty, and measure retention impact.

Product Marketing is evolving. Join industry leaders as they explore emerging trends, shifting ownership boundaries, and the skills PMMs will need to thrive in tomorrow’s landscape. Hear diverse perspectives on how the PMM function is adapting across industries and company sizes, and gain insights on preparing for the future of product marketing. Key discussion points include: - How PMM ownership is expanding or shifting in dynamic organizations - Trends shaping PMM responsibilities and required skillsets - Strategies to stay ahead in a rapidly changing market - What the next generation of PMMs needs to succeed Whether you’re looking to future-proof your career or your team’s impact, this session offers a roadmap for what’s next.