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Amy
Kuhs
Director of Product Marketing
Murj
Amy leads and scales product marketing for Murj’s remote monitoring cardiac care SaaS platforms, she drives go-to-market strategy, product positioning, and sales enablement in close partnership with Product, Sales, Sales Operations, Account Management and Marketing teams. She's great at translating complex capabilities into differentiated, customer-centric narratives, and she focuses on launch planning and execution, and develop tools that elevate sales conversations. With competitive analysis and market research efforts, her role is to ensure strategy is informed, measurable, and aligned to business goals.
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18 November 2026 09:15 - 09:45
PMM is misunderstood. Again.
For every product marketer in the room who has spent time recently explaining what they do and why it matters. AI has changed the pace, the tools, and the vocabulary of go-to-market, and in doing so it has amplified the long-standing confusion about what product marketing actually is. This session opens the conference by naming that confusion directly, and arguing that the teams thriving right now are the ones who never outsourced their thinking to the function's definition. A provocation, not a presentation. What we'll discuss: - Why the "PMM is dying" narrative gets it exactly backwards - What separates strategic PMMs from execution arms in AI-first organisations - The single question every product marketer in this room needs to be able to answer in 2026