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Alex
Virden
Product Marketing & GTM Strategy Expert & Founder
Virdical
Alex has over a decade of experience in marketing and product marketing leadership, where she’s developed a reputation for building go-to-market strategies that result in revenue growth and customer engagement. As the founder and product marketing leader at Virdical, Alex partners with executives, CMOs, and teams at B2B start-ups and B2C companies to refine brand, messaging, and positioning to build authentic connections with audiences.

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13 November 2024 16:00 - 16:45
Panel - The balancing act: A guide to product marketing prioritization and resource allocation
Learn how to assess and prioritize projects based on their potential impact, align your marketing activities with broader business objectives, and make data-driven decisions that maximize return on investment. This session will provide you with a different framework for evaluating competing priorities, optimizing resource allocation, and adapting to changing market conditions without losing focus on your core objectives.