Competitive intelligence has always been a PMM responsibility. But most CI programmes run on Google Alerts, gut feel, and a battlecard that was last updated six months ago. AI changes the economics of CI entirely. Not by replacing the strategic thinking, but by collapsing the manual work that stops PMMs from doing it properly. In this workshop, you will build a working CI workflow you can take back to your desk on Monday. We will cover how to use AI to monitor competitors across channels at scale, how to move from raw signals to structured insight faster, how to automate battlecard refresh without losing quality control, and how to present competitive positioning in a way that actually changes how your sales team sells.