PMM Summit recap
Product Marketing Summit
Chicago 2025
Secure your seat now
Join us November 19-20
Last year’s top session.
This year’s returning speaker.
Rewatch Beyond the Basics: Five Game-Changing AI Product Marketing Tips
with Brian Kracik, Head of Product Marketing at Google.
And get ready... he’s joining us again this year to share fresh PMM insights.
More summit
highlights...
Work smarter, not harder: Five AI secrets for PMMs
Michele Nieberding, Head of PMM at Optiversal
Positioning YOU - The PMM job search playbook for today’s market
Yi Lin Pei, Founder at Courageous Careers
Our Stats
25+
Speakers
200+
Attendees
80%
Senior management
150+
Companies
What our
attendees say...
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Discover other events from The Alliance and see opportunities to elevate your career.
“PMA understand what PMMs want and have built an amazing conference to match with a diverse representation of speakers, presentation formats with roundtable discussions to break up the day, it's a must attend event."
Product Marketing Manager, Microsoft
Attendee Testimonial
Agenda
at a glance
Stop reporting on activity and start proving impact. Sessions here cover how to build executive-ready scorecards, connect PMM's work to revenue and NRR, and make your contribution legible to the people who report on it.
Metrics
Product Marketing Manager
AI isn't the future of PMM, it's the present. Explore how leading teams are rebuilding their operating models around AI to create real leverage across research, positioning, launches, and competitive intelligence.
AI & automation
Product Marketing Manager
PMM doesn't win alone. Discover how to rebuild influence with product, align with sales and CS on retention and expansion, and lead cross-functional growth motions without needing a formal mandate to do it.
Building influence
Product Marketing Manager
In a market where every competitor sounds the same, differentiation is a discipline. Learn how to build positioning that holds up when buyers discover products through AI and how to maintain it as your category gets noisier.
Messaging & positioning
Product Marketing Manager
The traditional launch model is broken. Sessions here cover a modern approach to GTM that works for continuous product cycles, shorter attention spans, and teams that need to ship with less runway and fewer resources
Go-to-market
Product Marketing Manager
Strategic influence isn't given, it's built. Learn how to move PMM upstream into product decisions, stop waiting to be consulted on the roadmap, and earn a presence in the conversations that shape what gets built.
Stakeholder management
Product Marketing Manager
Watch past sessions
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Gallery from
previous summits
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