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workshops

Name: Workshops | Product Marketing Summit | Boston
Start: 2025-10-29T04:00:00.000Z
End: 2025-10-30T04:00:00.000Z
Location: Westin Copley Place

Check out our interactive break-out workshop sessions below. You can find full abstracts for these sessions on our Agenda page.

These sessions are pre-register only.

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13:15 - 14:00, 29 October 2025

Duration:

45 mins

Workshop - From “slide-maker” to strategic marketing partner: Personal branding for PMMs

Your personal brand can make the difference from being perceived as a mere “slide-maker” to being recognized as a strategic partner who drives organizational growth and alignment. In this session, discover actionable methods for positioning yourself and your team as indispensable connectors, both inside and outside your company. Learn how to recognize and communicate your own unique strengths, define your personal brand, and intentionally mold how you’re known in your company, industry, and beyond. Leave equipped to proactively advocate for your skills, elevate your influence, and attract opportunities by developing a personal brand that gets noticed and remembered.

Jacki Brown, Hapi

11:05 - 11:50, 30 October 2025

Duration:

45 mins

Workshop - Solo but not stuck: Thriving as a one-person product marketing team

Wearing all the hats? Welcome to the solo PMM club. Whether you’re at an early-stage startup or the lone marketer in a growing org, being a one-person product marketing team is equal parts exhilarating and overwhelming. This workshop is built for you. We will break down how to prioritize when everything feels urgent, how to earn trust across the org, and how to build processes that scale—even if you are the only one running them. You will leave with a solo-PMM survival kit: frameworks, templates, and real-world strategies to stay focused, influential, and maybe even sane. Key takeaways: - How to ruthlessly prioritize and manage stakeholder expectations - Lightweight systems to scale your impact without burning out - How to show value and advocate for headcount when you are the whole team

Brian O'Toole, Hearst Magazines

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